Contact me: obeysaget@gmail.com

Pre-history:
Way back in the year 1999, I–Kyle Gilman–was a sophomore in college and I had a friend named BJ Averell. At the time he was well-known on the Harvard campus because he had gone out of his way to befriend everyone he met, and also because he had recently been arrested for tresspassing when he tried to sneak onto a plane to get home for Thanksgiving. Now he’s mostly known for winning The Amazing Race 9 along with Best Friend Tyler. Earlier that year he was an actor in a musical I wrote, directed, and produced. I had also done publicity for the show, which included fun stuff like custom fortune cookies.

He came to me with an idea: “What if we did a show that was just a publicity campaign?”
“Like Godzilla (1998)?” I said (note the topical humor)
“We would have a relentless campaign and get the interest level really high, but when it came time for the show there’d be nothing there.”
“Like Godzilla (1998)” I said.
“Yeah, sure.”

So we wrote up a vague grant proposal to the Office for the Arts. It was rejected, but only on the merits of the proposal. They were actually intrigued by the idea. We just hadn’t planned it enough to warrant the hundreds of dollars we wanted.

I brought the rejection letter to a meeting BJ had organized to discuss the plan with a few other people. One of those other people was BJ Novak, who was a member of the Harvard Lampoon and is now a writer and actor on the U.S. version of “The Office.” A fantastic television show. In the few days since I’d last spoken to BJ Averell the show had turned into a variety extravaganza called “The BJ Show” and had a writing staff and producers. I thought it was a great idea, but I was busy working on a film and I had to limit my involvement in the project. I did some web design for them, and some teasers but I couldn’t even go to the show.

John Lithgow held a poster though

The show was a great success without me, and the next year they decided to do it again, but bigger.

BJ2
So the second BJ Show was born. Thanks to the involvement of several members of the Lampoon writing and business staff they managed to get Mr. Bob Saget on board as a guest star. It was my job to spread the word. BJ Novak suggested we try something like the “Andre the Giant Has a Posse” stickers you see everywhere.
“What stickers?” I said
“Check it out,” he suggested.

And I did. Wow. It really was everwhere. But it had morphed into the “Obey Giant” campaign. I liked that. Bob Saget was such a goofball that nobody would follow him slavishly. So I found an old headshot and I drew a simplified graphic based on it. I sent it to a friend and asked him who it looked like.

“Steve Guttenberg,” he answered.

And he was right.

So I made him a little less fat in the chin and suddenly it was Bob Saget.

We made up hundreds of flyers with the new logo and taped them up all over campus.

I made a website (none of the links work anymore) that included this important piece of marketing material (click to play)

And an All Your Base ripoff (again with the topical humor) using my limited Shockwave skills.

And we made t-shirts.

The second BJ show went up May 13, 2001 and it was a huge success. It sold out the largest venue on campus. Bob Saget was hilarious, and spent a lot of time establishing how filthy he was. The highlight of the show was a staged reading of a “lost” episode of “Full House” with “All My Children” star Eden Riegel as D.J., “The Fresh Prince of Bel-Air” star Tatyana Ali as Stephanie, Crystal McKellar (Becky Slater on “The Wonder Years”) played Kimmy, and Steve (D.J.’s Boyfriend) was played Scott Weinger who really was Steve on “Full House.” BJ Averell played Uncle Joey and BJ Novak played Uncle Jesse. It was really dirty and damaged the reputations of everyone involved.

After the Show
So 5 years later the BJs are famous. Bob Saget is still travelling the country destroying his reputation as a crappy, family-safe comedian. His recent, excellent performance in The Aristocracrats reminded me how funny he is. I’ve started seeing Bob Saget stickers around New York City with the same headshot I used for my graphic. And now there’s a new series. I still wear my Obey Saget t-shirt every chance I get and people are always asking me where I got it. And I always had to tell them there weren’t any left.

So I decided to open up a website to sell these excellent t-shirts and anything else I can slap the logo on. And because you can’t just sell stuff you gotta have content too I made up the Saget Legend Generator.

Legend Generator
So the Chuck Norris, Jack Bauer, Vin Diesel, and Mr. T “facts” are all the rage these days. While I was researching Mr. Saget in preparation for the t-shirt store, I saw this great legend about Bob Saget and I realized he’s a perfect person to generate really filthy stories about. And then I found out the Chuck Norris facts were originally Bob Saget facts, which doesn’t make any sense. The facts that are still available for Bob Saget have nothing to do with the man. On this site we are dedicated to making up the most disgusting legends you can come up with about Bob Saget. Like The Aristocrats joke. Have fun, and don’t hold back.